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Hello Kitty at Stockholm Comic Con


Sanrio, the Japanese Company home of the global icon Hello Kitty, is pleased to announce their attendance at the Stockholm Comic Con powered by McM for the first time with a fully dedicated “Japanese Garden”.

With this event, Sanrio aim to go back to its roots: they truly believe that thier fans need to discover again traditional environment of their beloved character after the great success of the past decade.

Talking about Sanrio roots means talking about Japan and its culture, because Hello Kitty and the other Sanrio Characters have always been ambassadors of the kawaii movement and love to represent it in its more original version.

Therefore Sanrio Booth will be a concentrate of what Japan means to Hello Kitty: its colors, visuals, arts, traditions and magic. Entering Hello Kitty Japanese Garden will be for their visitors like entering a peaceful world, without time and space, in which they can relax and can enjoy the perfumes and the colors of Japan in the funniest and most kawaii way.

About Sanrio
Shintaro Tsuji founded Sanrio in Japan in 1960 with the motto “Small Gift, Big Smile” and the aim of bringing happiness to people’s lives through inexpensive fancy goods. Throughout the years his company has created and licensed over 400 characters appealing on ages 0 to forever. It is indeed not only home to superstar Hello Kitty, but a global brand concentrating on marketing classic characters like My Melody, Kerokerokeroppi, Bad Badtz-Maru, Little Twin Stars, Cinnamoroll, Pompompurin, Chococat, Charmmykitty the new entry Gudetama and the British icons Mr. Men Little Miss. Sanrio today joins forces with the most respected companies in fashion, streetwear, cosmetics, hi-tech, toys to bring smiles on the coolest brands: as Hello Kitty says, you can never have too many friends!

SanrioGmbH-  Marketing Department
Piazza Fontana 6, 20122 Milan
PH +39 02 3652 9354
F +39 0236530635  
P.I. 07588780960   CF. 94113050218

Earlier Event: July 8
The Secret Life of Pets
Later Event: November 28
The Secret Life of Pets: DVD release