Stockholm, September 2015

Hello Kitty at the Gothenburg Book Fair

Hello Kitty, international POP phenomenon, counting more than 12 million fans worldwide, who symbolizes generosity, kindness but above all friendship will be attending, on her first official trip to Sweden, the Gothenburg Book Fair

This annual event held in Sweden since 1985, which primarily started as a trade fair, is now the biggest literary festival in Scandinavia and the second biggest book fair in Europe. It has around 100,000 visitors and 900 exhibitors annually.

A successful 2015 for Hello Kitty who, after being appointed as official Ambassador for Japanese Pavilion at Expo 2015 in Milan; the successful partnership with A.C. Milan announced on March and the new scored partnerships with other two top level soccer teams in Europe, Paris Saint Germain in France and Fenerbahce in Turkey and the fabulous Prismatic World Tour with the English pop star Katy Perry is now flying to Sweden to welcome guests and to promote culture among kids.

Egmont Media Group was among the first of Sanrio´s partners to develop publishing contents for Hello Kitty with more than 2.500 pages created since the launch. Hello Kitty’s presence is the way to honor this long-lasting and successful partnership.

The love of reading lasts for a lifetime. If children enjoy books and magazines from an early age they are likely to continue to enjoy them as they grow up, providing them with a wonderful source of pleasure and escapism. Join us and let’s read together with Hello Kitty.

Hello Kitty will meet and greet guests at Egmont stand on Sep. 26 and 27 at the following times:

Stand B 08:42

Saturday, September 26
12.15 – 12.45                                                   
15.00 – 15.30   

Sunday, September 27       
14.00 – 14.40
15.00 – 15.40    

Download invite!

Hello Kitty was born in the suburbs of London in 1974. She lives with her parents and her twin sister and best friend Mimmy. She is a bright and cheerful girl with a heart of gold and can bake delicious cookies, but she loves Mama's apple pie even more. Throughout the years she has become one of the most unique and interesting character ever created; a worldwide social icon with relevance to women of all ages, ethnicities and economic backgrounds as well as an inspiration to artists and designers. Her motto says: "you can never have too many Friends".

Sanrio was founded in Japan by Mr. Shintaro Tsuji in 1960. Best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, Kero Kero Keroppi, Bad-Badtz Maru, Little Twin Stars and the British icon Mr. Men and Little Miss. Sanrio is a worldwide lifestyle brand founded on the "small gift, big smile" philosophy that a small gift can bring happiness and friendship to people of all ages. For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences.

We bring stories to life
Egmont is a leading media group in the Nordic countries with activities in 30 countries and 6,300 employees, of which 330 work in Sweden. Egmont Publishing AB publish several hundred magazines, books and web pages – including Hello Kitty, Hemmets Journal, Hus & Hem, Bamse, Donald Duck Weekly and Minecraft. Our common pay-off – We bring stories to life – embodies high-quality content and digital innovation. Egmont is a commercial foundation that generates revenue amounting to EUR 1.6 billion. We donate over EUR 10 million a year to help improve the lives of children and young people.

Plus Licens is an independent licensing agency with HQ in Stockholm and offices in Central Eastern Europe and Russia. We´ve been in the licensing business for over 35 years, having acquired top industry know how by introducing and building some of the world´s leading brands -  Peanuts, Hello Kitty and more - to our markets.


PressOffice Sanrio GmbH

Silvia Sassone
ph +39 02 36595292
mob. +39 348 3171878

Marcello Mosesso
ph +39 02 36595292
mob. +39 335 1036671