December 2017

Snoopy featured on BabyBag®


Peanuts Worldwide and Nordic agent Plus Licens are proud to join forces with Nordic Family Group and present Snoopy on the BabyBag®, starting late fall 2017. 

Snoopy is the first licensed character to be featured on BabyBag®.

BabyBag® is distributed to new families at hospitals, maternity wards, childcare centers and other care units in Sweden. BabyBag® includes samples of baby products and information to parents. 

The bag has been handed out for 25 years and reaches 82% of all families with newborns in Sweden. 

90.000 Peanuts-branded bags will be distributed during the 12-month period. The bag will also contain a Snoopy-branded booklet for parents to track their baby’s development, as well as a Snoopy-branded envelope filled with coupons from trusted vendors and information to parents. 

During 2018 an additional Snoopy surprise will be added to the BabyBag®.


About Peanuts

The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide, a subsidiary controlled
by DHX Media and the family of Charles M. Schulz.


About BabyBag®

BabyBag® is distributed by Nordic Family Group, a Nordic media company focusing on the target group families during pregnancy and families with small children. Nordic Family Group have a long experience working with quality brands and products in Sweden, Norway, Finland and Denmark.


Please contact for pictures and questions