December 2015

Plus Licens to represent Yo-kai Watch in Nordic & CEE


”We are thrilled to have been appointed by VIZ Media Europe for Yo-kai Watch” says Eva Brännström - EVP of Plus Licens.

”After a long period of US property domination, it ́s now perfect timing for a new Japanese property to enter the scene. The intriguing story and scope of characters is bound to attract children worldwide”

”We are delighted to team up with Plus Licens” says Aadil Tayouga - Licensing Manager of VIZ Media Europe, and to work with their professional and experienced teams in Nordic and CEE”.

Brännstrom adds: ”The Nordic market is keen to pick up on international trends including Japanese phenomenon such as Dragonball and Hello Kitty. Already surrounded by great buzz and interest in our markets, we ́re convinced Yo-kai Watch will be hugely successful”.

About Yo-kai Watch

Yo-kai Watch follows a young boy, Nate, who gets a special watch empowering him to discover mysterious beings called Yo-kai. Yo-kai are everywhere, causing little nuisances in our daily lives.Nate ́s ongoing quest is to find out the reason for Yo-kai ́s mischievous behaviour, with hopes of talking them out of it. Nintendo released its first video game November 6, 2015 in the US with Europe to follow in 2016. Yo-kai Watch toys from global Master Toy licensee Hasbro will hit the shelves in 2016.


About VIZ Media Europe

Headquartered in Paris, France, VIZ Media Europe (VME) specializes in managing the development, marketing and distribution throughout Europe, Middle East and Africa on Japanese animated entertainment and graphic novels (manga). Owned by three of Japan ́s largest creators, publishers and licensors of manga and animation, Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd, VME handles the comprehensive distribution, licensing and promotion of some of the most popular Japanese manga and animation properties of all ages. VME administers an integrated product line including graphic novels, consumer products, DVD and music. Current VME animated properties include: BLEACH, BLUE EXORCIST, DEATH NOTE, DORAEMON, HAMTARO, INAZUMA ELEVEN (France), JEWELPET (France), KUROKO ́S BASKET, MAGI, RINNE, TENKAI KNIGHTS, TERRAFORMARS and YO-KAI WATCH